Next in the C-Suite: Chief Content Officer

The founder of the company where I work recently posted a commentary on the arrival of the chief content officer in the corporate C-suite.

http://blog.gregoryfca.com/2010/04/hottest-new-job-in-public-relations.html#more

The elements of the post that jumps off the page to me is that corporations are already striving to match the 24-7 demand for news coming from the media with their own round-the-clock content delivery on company happenings, position statements on current events, etc. On the information superhighway, the companies that don't have a high-level executive who can deliver the content to keep their company front-and-center will simply become roadkill.

The chief compliance officer earned a role in the early 2000's as a result of the Enron aftermath. A decade later, they'll have to make room for one more in the corporate boardroom. Next up in the C-suite: the chief content officer.